It's still going to work the exact same way", my exasperated partner hissed into my ear as I grabbed containers after cartons of some 'designer' tissue. Yes, for a graphic designer and author who knows all about the kind of effort one puts into product packaging and branding products, I sure fell for it. I am entitled to fall for good packaging, I have a prevailing right to be human.
They are so pretty ... the product packaging. I swear!
They have the 'nature fan' packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. I grabbed 4 of each design bundles and made a run for the counter with them with my screaming kids and exasperated other half running after me in sluggish motion.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I would discover it comical enough if I didn't like the packaging designs so much. But I am dead major. In fact, I loved the packaging develops so much, after consuming all the tissues in packages, I would eliminate the styles and position it into my 'needs to keep for referral' clear folder. I don't keep a lot of things in there since I am quite selective about the designs that I like, but these packaging designs made the cut. They definitely did.
You see, this is the example that occurs when you put some effort into making your product packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest so much loan on the product packaging?" Perhaps you're also believing that the cash ought to go towards developing much better quality products ... for faster delivery choices ... or maybe the loan must go towards spending possible clients to expensive suppers in Italian restaurants. It's your call, actually.
The more effort you put into developing your packaging, more customers will stop and take an appearance at your packaging or what's inside the product packaging. Now, does it make sense for me to state now that when they take and stop notice of your product packaging, your possibility of getting them to buy your product increases?
You see, the role of packaging is to get the customer's attention. And without an electrifying product packaging, customers are going to walk past the loads and heaps of other competitor items ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great product packaging. Once they stop and take a look, you've won the preliminary.
Believe about it!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'female on the go' packaging, check here and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I liked the packaging creates so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'should keep for recommendation' clear folder. I do not keep a lot of things in there because I am pretty selective about the designs that I like, but these packaging styles made the cut. The more effort you put into creating your packaging, more consumers will stop and take a look at your product packaging or what's inside the cardboard packaging machine.